Caring for their clients’ hair, prescribing the right safely formulated products and being ecologically responsible are the most crucial values that our hairdressing experts are guided by today. Hairdressing is one the most competitive lines of business. Therefore, we select the best of the best to be a part of our Gold World. They are creative visionaries who stay ahead of trends, attentive to the needs of their clients and their businesses. They value education and understand how clean, high-performing products help contribute to their success.