Gold Professional Haircare - Danish synergy of beauty and nature. Thousands of stylists around the world choose the Gold brand as a unique high-class brand and the only one that meets restrictive Danish environmental standards.
Synergy of beauty & nature
In 2009, Danish visionaries – Victor Moreno and Marco Merie – challenged the world of fashion and beauty. They created a completely new deﬁnition of quality for hair care products – Gold Professional Haircare. Thousands of stylists around the world choose the Gold brand as a unique high-class brand and the only one that meets restrictive Danish environmental standards. Nature is of fundamental importance to us, therefore all the components come exclusively from renewable and sustainable sources. Gold Professional Haircare is a passion and a tribute to hairdressing art. A long-term process of product improvement supported by experienced Scandinavian biotechnologists and hairdressers allowed to realise a common vision of hair care and hair coloring for the future. Environmentally friendly products guarantee beauty, strength and excellent protection of hair subjected to dynamic change of trends.
STATE OF MIND
Once, way too aggressive and radical, today, more cultural, much more approachable, touching many areas of life – ecology, it convinced me just in its second version. I didn’t face aggressive, individual protests. There was a lack of substantive and multifaceted dialogue in public space. These subdued and idea-centric true colors of one of the most important areas of life allow you to talk more calmly – using valuable arguments. Ecology is a lifestyle and challenge for each of us. However, we should primarily demand it from ourselves and we can only inspire others. I am a supporter of baby steps that carry sincere intentions and a genuine concern for our planet.
We can hear everywhere – the clock is ticking! This is the last moment to live consciously and not only for ourselves. Recently, I was on a short vacation in paradise, in the Maldives. The view was depressing in many places, already damaged and even dead reef. I felt a bit like an intruder watching the underwater world. I was glad that before leaving, I paid attention to the choice of cosmetics, e.g. sunblock creams which do not pollute the oceans. I noticed that many tourists made similar choices.
What colour is the evening sky?
For a hair stylist color is not only the shade of client’s hair, but above all a number of personality traits and beauty type. What we want to convey to the world with the hair can be the fulfillment of a momentary whim or the realization of a thoughtful, multi-month cooperation between the stylist and the client. The color reflects the art of hairdressing, completes personality, emphasizes lifestyle, and it is a complementary part of the image we create.
Imagine the world where truth and trust are the basis of interpersonal relationships. Being at this place you feel stability, self-confidence – you know that your life is based on solid foundations so you can broaden your mind and fully open up to communication with yourself and other people. The technology that surrounds you does not disturb the sense of peace and harmony, but only allows you to discover new possibilities. Welcome to the world of color of 2020 – according to Pantone it’s 19-4052 Classic Blue. The American Pantone Institute is an expert in the field of colors and a color research unit. The color of the year addresses lifestyle and industry trends and responds to the needs of society in a global village. Classic Blue 19-4052 is a shade associated with the evening sky, which is supposed to make you reflect and constantly expand your perspectives …
Undoubtedly, hair is one of the most important femininity attributes and has a huge impact on the image. A perfectly selected hair color is such that matches the type of beauty and highlights its strengths. Moreover, a perfect cut gives the face a desired shape. In this aspect Gold Professional Haircare recommends putting yourself in the hands of a professional. The extremely talented personal branding creator – Elżbieta Lepianka- UNEEL, has made a spectacular transformation of two participants in one of the episodes of Makeover created in collaboration with Anka Dziedzic and Sara Czarna. Two heroines, two completely different approaches to femininity – you simply have to see it – premiere January 2020.
What can hair be like?
The past century has brought a real revolution in the world of beauty. It was influenced by the evolution of female image following a dynamically changing position of women in the society. Women gained formal voting rights and free access to different professions in order to fully free themselves from mentally embarrassing, traditional social roles attributed to their gender at the end of the 20th century. Women experimented with their image inspired by the creations of cultural icons of individual decades – next generations of Polish women sought their ideal of beauty. Such a dynamic change was observed in shapes, techniques and trends in hair styling – including those supposedly the most feminine – i.e. curls and waves.
In the 20s and 30s, expressive and classy waves in the style of Pola Negri or Hanka Ordonówna. Obviously, it was possible to recreate such a hairstyle only with the help of a neighbour, strong fixatives and many hairpins that supported the bends until completely dry. The waves were supposed to look wet and shine strongly. The best effect was achieved on short hair. Long, wavy strands were pinned into a romantic bun above the neck in the style of Charlestone. An inseparable element of wavy hairstyles were headbands with fancy decorations, put on the forehead…
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