In 2009, Danish visionaries – Victor Moreno and Marco Merie – challenged the world of fashion and beauty. They created 
a completely new definition of quality for hair care products – Gold Professional Haircare. Thousands of stylists around the world choose the Gold brand as a unique high-class brand and the only one that meets restrictive Danish environmental standards. Nature is of fundamental importance to us, therefore all the components come exclusively from renewable and sustainable sources.

Gold Professional Haircare is a passion and a tribute to hairdressing art. A long-term process of product improvement supported by experienced Scandinavian biotechnologists and hairdressers allowed to realise a common vision of hair care and hair coloring for the future. Environmentally friendly products guarantee beauty, strength and excellent protection of hair subjected to dynamic change of trends.


In our carefully crafted Gold Haircare products you won’t find any sulfates or parabens, only powerful and natural ingredients that nourish and protect your hair.
Inspired by the best of nature’s fragrances, plant textures and healing properties, we fuse natural skin and hair care ingredients with new age technology to provide you products that perform at the highest level while still being considerate of the effects on the environment.
inspired by


inspired by
       Gold Professional Haircare was created from passion and love for the art of hairdressing. Accomplished Scandinavian biotechnologists and experienced hairdressers established a common ground - their vision to make hair care different for the future. Our environmentally friendly products promote beauty from within and were designed for those who love to transform their look often through coloring or continuous styling. Repairing the hair making it strong and supple with the ability to resist damage is the ultimate goal.
       Leveraging the nurturing ability of nature, we wanted to feed the hair with ingredients in their purest form with minimal modifications. This way our essential oils, plant extracts and natural antioxidants can deliver the most benefits to the hair.
       Our impact on the environment is of fundamental importance to us, which is why our bottles and packaging come almost exclusively from renewable sources and are recyclable.