The past century has brought a real revolution in the world of beauty. It was influenced by the evolution of female image following a dynamically changing position of women in the society. Women gained formal voting rights and free access to different professions in order to fully free themselves from mentally embarrassing, traditional social roles attributed to their gender at the end of the 20th century. Women experimented with their image inspired by the creations of cultural icons of individual decades – next generations of Polish women sought their ideal of beauty.
Such a dynamic change was observed in shapes, techniques and trends in hair styling – including those supposedly the most feminine – i.e. curls and waves.
In the 20s and 30s, expressive and classy waves in the style of Pola Negri or Hanka Ordonówna. Obviously, it was possible to recreate such a hairstyle only with the help of a neighbour, strong fixatives and many hairpins that supported the bends until completely dry. The waves were supposed to look wet and shine strongly. The best effect was achieved on short hair. Long, wavy strands were pinned into a romantic bun above the neck in the style of Charlestone. An inseparable element of wavy hairstyles were headbands with fancy decorations, put on the forehead.
The 40s was the time of the first fascination with permanent styling giving the effect of elastic and matted curls. Hair styled that way was often worn in the side-hair style, i.e. falling on one shoulder, remaining smoothly combed on the opposite side. The characteristic hairdressing theme of the 40s included a pin-up style, originating from the United States of America. Here, heavy curls and massive waves were clipped on the sides or pinned finely over the forehead. The effect of impressive curls was achieved by popular curlers, rollers and curling pins. A great addition highlighting the pin – up styles was a band with a knot, now called a retro turban.
The most popular version of the 50s and 60s curls were those majestic, full of volume ones, made with a curler on shoulder-length hair and then combed with a brush, obviously in a shade of blond. Which icon of Polish cinema wore a Marylin Monroe style hairdo? Of course, beautiful Lucyna Winnicka. Although elegant bouffant hairdo – heavily backcombed on the top of the head and curled to the outside at the shoulders – was very popular, Lucyna Winnicka remained faithful to her magnificent blonde curls and waves until the end of her career.
In the 70s Elżbieta Starostecka created the ethereal figure of Stefcia Rudecka in Trędowata. Unforgettable dark, heavy curls and porcelain complexion became the identification mark of the actress – outside the plan she wore typical for this period flowing, full of volume, glamour waves. Małgorzata Braunek presented a version of blonde hippie, loose, natural and wavy hair. The waves were created only in the lower part of the hair.
The 80s were a really crazy time. That’s when the perm was gloating in all latitudes. Strong inspiration form natural hairstyles of Donna Summer or Diana Ross made all women desire little curls. Although perms strongly destroyed them, the effect of a full head of twisted strands ensured a permanent volume effect. A significant volume of hairstyle was the key to the image success of the 80s – Katarzyna Figura, one of the best actresses of the 80s knew well about it.
The 90s brought complete freedom in arranging waves and curls, and the availability of styling products became common – unfortunately their quality left much to be desired. The awareness of hair protection during thermal styling did not exist. What truly counted was the effect- in the case of curls – necessarily smooth ones in the style of R’n’B stars or loose arrangement a’la Rachel Green form the Friends series – this is the hairstyle that was worn by Izabella Scorupco.
The last two decades, just like the explosion of freedom of the 90s, gave unlimited possibilities for styling waves and curls. Cosmetic brands began to respond to the needs of women – there appeared cosmetics for styling curly hair, emphasizing its natural properties – such as Gold Curl Cream and caring cosmetics – such as Gold Ten in One, thanks to which the curls are fixed, shiny and above all, properly nourished. Decades of changing trends made us return to nature – both in care and styling. The most fashionable waves and curls today are those looking natural, healthy and shiny.