In 2009, Danish visionaries – Victor Moreno and Marco Merie – challenged the world of fashion and beauty. They created
a completely new definition of quality for hair care products – Gold Professional Haircare. Thousands of stylists around the world choose the Gold brand as a unique high-class brand and the only one that meets restrictive Danish environmental standards. Nature is of fundamental importance to us, therefore all the components come exclusively from renewable and sustainable sources.
Gold Professional Haircare is a passion and a tribute to hairdressing art. A long-term process of product improvement supported by experienced Scandinavian biotechnologists and hairdressers allowed to realise a common vision of hair care and hair coloring for the future. Environmentally friendly products guarantee beauty, strength and excellent protection of hair subjected to dynamic change of trends.